Problem Statement - Traumatic Injuries 

At PFA, we believe no one should die simply because life-saving tools were out of reach. Every day, people across the U.S. lose their lives to injuries that could have been survivable simply because basic trauma care wasn’t accessible when and where it was needed.

Born from a deep frustration with a system that reserves the best life-saving equipment for combat zones, PFA exists to bring effective First Aid to everyday Americans! 

We deliver high-quality, affordable trauma kits and bleeding control tools, stripped of inflated price tags. We focus on open-source innovation, ethical sourcing, and human-first manufacturing. No fear mongering, no government gatekeeping, no brand loyalty—just tools that work, in the hands of people who need them.

We believe a trauma kit should be as common as a smoke detector. That the mom in the minivan, the teacher in a classroom, or the bystander at a crash scene should have the power to save a life—and the confidence to use it. We reject the notion that life-saving First Aid are luxury items within the tactical survival culture. These tools should be everyday items carried by everyday Americans. 

PFA is here to close the gap between what we know can save lives, and what the public actually has. Join us in building a safer, more prepared world—one kit, one training, one life at a time.

Research - Traumatic Injuries

Every year in the United States, tens of thousands of people die from traumatic injuries that could have been survivable with timely, appropriate First Aid—especially interventions that stop bleeding. 

Here are the facts:

• Over 200,000 people die annually from injury-related causes in the U.S. (CDC, 2023), making injury the leading cause of death for people under age 45 (CDC).
  

• Uncontrolled bleeding is the most common cause of preventable death from traumatic injury (NIH). Victims can die from blood loss in as little as 3 to 5 minutes, often before EMS arrives.
  

• The average EMS response time in the U.S. is 7–14 minutes, depending on location(NIH), which is often too late for victims with severe bleeding.
  
  

In military settings, the widespread use of tourniquets, hemostatic agents, and other life-saving First Aid have been used for decades to dramatically reduce battlefield fatalities. Despite this progress, civilian access to the same effective tools remains extremely limited due to high costs and lack of awareness. A single extremity tourniquet can cost $30–50 retail, and a full trauma kit can run $100–300, pricing out many families, schools, and small businesses. As most companies who provide these products focus on their high-paying customers from the military and police world, the public remains vastly underserved.

Meanwhile in the United States:

• Motor vehicle crashes cause over 40,000 deaths annually (CDC, 2023).

• Unintentional falls cause near 50,000 deaths per year (CDC, 2023)

• Gun-related injuries cause over 48,000 deaths per year (CDC, 2022).

• Workplace injuries lead to a death every 99 minutes (U.S. B.L.S.)

• Mass shootings and natural disasters also continue to highlight the urgent need for civilian readiness and trauma response tools in public places.
  
  

While military personnel face obvious risks of injury in battlefield settings, civilians have their own mirage of risks. Although public campaigns like STOP THE BLEED have raised awareness, most Americans remain untrained and unequipped to intervene in trauma situations.

There is a massive unmet need: a gap between what we know saves lives and what the public can access and afford. Closing that gap could save tens of thousands of lives each year in America!